You might think “LTA” stands for Last Touch Attribution — the simplest form of marketing measurement.
But to me, LTA means something more personal:
Li Tan Analytics, where I go beyond attribution to decode what truly drives growth.
This is the space I’m writing down the thoughts from past experience, regardless of technical challenge, soft skills, or business best practice.
It’s where I unpack the messy, the technical, and the human side of analytics.
If you’re a hiring manager, a fellow data nerd, or just someone curious — welcome.