Mondays are often the busiest day of the week for analysts. Not only do we have two additional days of data since Friday, but stakeholders begin reviewing their dashboards and expecting insights. As analysts, we must proactively identify potential data issues and provide actionable next steps. Below, I outline my process for investigating anomalies, for…

From an analytics perspective, reporting to VP’s or C-level executives is a unique challenge. Their priorities and perspectives differ significantly from the day-to-day work of a data analyst, requiring a shift in mindset to communicate effectively. Let me share a brief story. I used to built a regression model to explore how brand awareness impacts…